The email marketing strategist female founders call when they're done leaving money in their inbox

Welcome sequences, newsletters, launch emails and automations for coaches and business owners who are ready to make email their most reliable sales channel.

Want your subscribers opening, reading, replying, and waiting on your next send? That's exactly why I’m here.

You've bought from an email before. You've watched someone else's launch sell out and thought "how did they do that??" Meanwhile you’re growing your subscriber count with ideal clients, but when you hit send, all you get back is silence. No response and zero sales.

You deserve emails that get clicks and replies. Where people buy without you having to convince them. Where sending doesn't feel like the part of your business you keep putting off.

Your email list has potential. A lot of it. Let's use it.

When email is done right, it stops being "just newsletters" and starts being the thing that keeps your audience warm between launches, brings in enquiries on a random Tuesday, and gets people ready to buy before you've even announced anything.

Right now that potential is just sitting there. Every month it sits untouched is another month you could've been using it to bring in enquiries and fill spots in your programme. It’s about time we changed that.

Hey I’m Rachel, (aka your email list’s best-kept secret)

Former corporate marketer. Current email obsessive. Based in the tropics, which has nothing to do with my email skills but does explain why I'm always awake when you're not.

I've spent years writing emails behind the scenes for brands you'd probably recognise, and I've seen exactly what separates a list that just sits there from one that pays the bills (and then some).

And I care about doing this in a way that feels good, for you and for your audience. No icky sales tactics, no fake urgency, and no subject lines designed to manipulate. Just emails people actually want to read, from someone they actually trust.

From setting up your foundations to selling out your biggest launch yet. Here's how we can work together:

Done-For-You

Your email marketing taken off your plate. Strategy, planning, every email written, and all the tech that goes with it, scheduling, automations, and everything in between.

Done-With-You

Think of it as having a strategist in your corner. I bring the direction and the plan, and we work through it together, so you're never guessing and always have my eyes on what you send.

Consulting

A second pair of eyes and clear expert advice, so you know exactly what to do and why. It could be a Strategy Session to map your next move, or a full audit of what you've already got.

“Rachel is the person you want by your side if you need a serious boost in your email marketing. She knows it all. From clean, strategic set-ups to writing warm-up emails that actually convert, to understanding the ins and outs of every email marketing tool out there. I honestly haven't had such a smooth and easy collaboration in years. I made my investment back sixfold. That alone says enough. She's simply the best!!”

— Roos Jansen, Business Coach

 Whether your list has ten subscribers or ten thousand, let's give them something worth reading.

If you're ready to stop leaving sales on the table and start making email the most reliable part of your marketing, this is where it starts.

Not sure where to start? Steal my 5 welcome emails. 

The Launch Prep Email Pack gives you the exact emails to send after someone joins your list, to go from a brand new subscriber to genuinely interested in what you do.

Free plug-and-play templates in your inbox in about thirty seconds.