Hey, I’m Rachel
Health and wellness copywriter, here to help you capture the hearts of your ideal clients
Holistic copywriting for wellness businesses
I believe that copywriting is an intentional practice that requires a soulful and strategic approach.
Selling without sounding like you’re selling.
It’s the strategy of marketing techniques and human psychology but with personality and an authentic touch.
My holistic approach to copywriting finds this balance between tactically selling and creating genuine connections. I do this through a deep understanding of your brand and your audience.
I dive into your brand story, your purpose, and your why. I speak to your audience’s problems and needs. It’s all about marketing from a real desire to help with intentional copywriting backed by strategy.
The balance between effective marketing and beautifully written authentic words
As someone who understands your industry, I know the importance of using the right language and tone. I get to know your brand on a deeper level to embody your tone of voice in a way that resonates with you and your audience.
The journey to conscious copywriting
Copywriting for me is about bringing together creativity and calculated marketing. An art of balance where I find my flow.
It started when I was working full-time in digital marketing but searching for a creative outlet that could feed my passions and fuel my dream to travel. I started exploring the world, diving deeper into my wellness practices, and building my copywriting skills.
I found that I loved crafting words with a purpose, that connected people and helped them with something they needed. I was able to bring together my passion for wellness and my marketing skills.
Now, I’m grateful to write meaningful words that build community for wellness businesses all over the world.
Here’s what else you should know about me
The technical side:
I worked in digital marketing for over 2 years and I’ve been copywriting for just as long. It all started when I graduated with my 1st class English Literature and Business degree.
Even back then I could never decide between the art of writing and the science of marketing, I guess that is how I got to copywriting. Creating beautifully written words to drive action.
Since starting copywriting, I’ve worked with amazing clients like health coaches, supplement brands, female-led agencies, and sustainable clothing.
The personal side:
Home for me is the UK but in recent years I’ve fully embraced the nomad lifestyle. In fact, as I write this I’m in the beautiful Koh Samui in Thailand.
Part of the reason I love being a freelance copywriter is that I can travel and work wherever I feel called to go. But wherever I might be, I’m always rooted in my wellness practices.
My passion for this industry is one of the reasons I did my 200-hour yoga teacher training. I aim to help people like you share your work with the world because I know how helpful and powerful it is.
Oh and if you were wondering, I’m a Taurus, I’ll never choose between coffee or matcha, and brunch is my favourite meal of the day.
Ready to grow your community?
It’s time to create copy that embodies your brand essence and resonates with your audience.
“Her creativity and attention to detail resulted in engaging, clear, and impactful content that perfectly captured our brand’s voice. I highly recommend Rachel to anyone looking to elevate their social media presence.” - Sabby
