Decoding SEO for Wellness Entrepreneurs
It’s no secret that the wellness space is booming with coaches and professionals promoting their products and services. We love to see it, but it can be difficult to stand out and be seen by your ideal clients.
There’s one thing you can implement to improve your website’s visibility, and that’s Search Engine Optimization, aka SEO.
If you’re not familiar with SEO it can sound like a minefield right off the bat. But let me tell you, it’s easier than you might think.
I’ll explain what SEO is and how you can use it to elevate your wellness business.
What Is SEO?
Search Engine Optimization is the practice of enhancing your website to improve its visibility on search engines like Google.
That means when someone searches for your wellness services, your website is one of the first results they will see.
Think about when you Google something like ‘cork yoga mat’, you’ll likely explore the first handful of results you see. Some of these will be paid ads with a sponsored label, but others will appear organically in the search.
These top organic results are websites that have been optimized for SEO.
There are many facets to SEO. It’s not just about stuffing your site with keywords. It’s about creating valuable content, earning backlinks, and making sure your site runs smoothly on a technical level.
Google basically just wants everyone to have the best experience they can. It does this serving up the best content for the query that’s searched.
Key Components of SEO
On-Page SEO: This is the content on your website, think your website copywriting, blog posts, and meta descriptions. Optimizing on-page SEO is about using keywords naturally and structuring your site so it’s easy for people and search engines to read.
Off-Page SEO: This focuses on building your website’s reputation through backlinks from reputable sites. Think of it as digital word-of-mouth. Google wants to know you are trusted by others before it recommends you.
Technical SEO: This looks at how easy your site is to navigate, how quickly it loads and if it’s mobile-friendly. It’s about making sure search engines can crawl and index your site without any issues. (Crawl and index are essentially just some fancy words for read and store your site pages so they can be ranked).
Why SEO Is Crucial for Wellness Entrepreneurs
Visibility: SEO helps your business be shown to more people because you will appear higher in the search results.
Credibility: Ranking high on search engines builds trust. If Google thinks you’re relevant, so will your potential clients.
Cost-Effective: Unlike paid ads, SEO is a long-term strategy. It’s an investment that keeps on giving, drawing in organic traffic over time. If I were a marketing bro, I would tell you that it attracts clients while you sleep, because technically it does.
Targeted Traffic: SEO isn’t just about getting more visitors; it’s about attracting the right visitors. By targeting specific keywords, you connect with people actively seeking your services.
How to Optimise SEO for Your Wellness Business
Let’s dive into the nitty-gritty details of everything you need to check and optimise to improve your SEO.
Keyword Research
Keywords are literally the words you use when you make a search in Google. Remember the ‘cork yoga mat’ from before? That’s an example of a keyword.
You can have short-tail keywords that are just a word or two, or long-tail keywords which are longer phrases. It’s best to have a mix of both within your copywriting.
You shouldn’t just assume what people are searching for. This is a good place to start but you’ll want to carry out thorough keyword research to get a good understanding of the exact terms your audience is using.
Here are some tools you can use for your keyword planning:
On-Page SEO
Quality Content
Once you have your keywords, you can start creating quality content that addresses the needs of your audience. Start with your website copy, then create blogs, articles, FAQs and anything else that informs your readers. Always prioritize creating content that’s actually going to serve your audience, rather than creating it for the sake of SEO.
Within your content, link to other pages on your site, and link to external resources on other sites. This helps readers and Google better understand your content and improves your credibility.
Header Tags
The next step is to structure your content with headings.
Every page should start with an H1 heading tag which includes your keywords. This tells Google what the overall page is about.
When writing your headings, assume someone is coming to this page without already knowing who you are and what you do.
For example, if you are a plant-based nutritionist, don’t just put ‘About’ as the title of your About page, as this doesn’t tell us anything about your business. You would be much better using something like ‘Empowering Your Journey to Health with Plant-Based Nutrition’. This gives a much better explanation of what the page is about whilst using those keywords.
As well as the H1 title tag, include H2 and H3 tags for subtitles throughout to help with the structure and flow of your content.
Image Credit: Semrush.com
Meta Tags
Once you have your content, head to the backend of your website to add your meta tags page title and description. This is used as the preview text on the search page and will further help users and Google understands what your page is about.
Image Tags
The last step to optimizing on-page SEO is adding alt text to images. This is key for improving the accessibility of your website. Alt texts are used to help describe your images to people who may not otherwise be able to see them. Always write alt texts with this in mind by explaining what the image shows. You don’t need to add keywords here.
Technical SEO
Technical SEO is well… technical. So while some of you might be pretty techy, you might need to reach out to your website designer or developer to help you master this.
Website Speed
Optimizing site speed involves things like compressing images, using a CDN and minimizing code so your site loads quickly. You can do a basic test for each page on Google PageSpeed Insights.
Mobile Optimization
The majority of website traffic comes from mobiles over desktops. In fact, you’re probably reading this on your phone right now. Make sure your website is mobile-friendly and that everything looks good and works as it should on different screen sizes.
Secure HTTPS
Use SSL certificates to secure your site and build trust with visitors. Check that your URLs all use HTTPS instead of HTTP.
Off-Page SEO
SEO isn’t just about what’s on your site, it’s about how reputable you are in the digital world.
Getting quality backlinks is a great way to boost your off-page SEO. This is when other reputable websites link to your website through guest blogging, featured articles or interviews.
Social media is another way to promote your website and build your online presence.
Local SEO will help you appear in local search results. This is essential if you have a physical location like a store or studio that you want people to visit, but it’s also great to strengthen your overall online presence.
Create a Google My Business profile and have your clients leave reviews there to help boost your local SEO.
Common SEO Mistakes to Avoid
Keyword Stuffing: Overusing keywords can lead to penalties. Avoid this by weaving keywords naturally throughout your copywriting.
Duplicate Content: We don’t need to see it twice (and Google doesn’t like it) so stick to creating original content that provides value to your audience.
Ignoring Analytics: Regularly track and analyze your site’s performance, this will tell you where your weak spots lie.
Neglecting Updates: Stay current with any changes that might impact your site's performance. Regularly update your content so it resonates with new readers and reflects your current offerings.
If you’re a wellness entrepreneur who wants to get more clients to their website then you need to use search engine optimization. Once you’ve mastered it you’ll be getting more eyeballs onto your website, and hopefully, if the copywriting is effective, more clients through the door.
Remember that SEO is all about creating the best value content that serves your reader. Start by creating content with this in mind paired with on-page, off-page and technical SEO strategies - then you’ll be onto a winner.
Ready to Elevate Your Wellness Business With Effective SEO Copywriting?
Let’s work together.
If we haven’t met before, hi I’m Rachel a copywriter for health and wellness businesses and entrepreneurs.
I write website copy and blog posts that balance creativity and SEO best practices. I can help you optimize your copywriting to reach new aligned clients.
