Matcha Brand
Website Copywriting & Blog Content
About the brand:
Matchakin is a Japanese organic artisanal matcha green tea brand based in Europe.
What I did:
Matchakin rebranded and needed new copy across their website. The business was moving in a new direction, away from the original cafe in Bali to focus on its e-commerce store.
They had a clear idea of what changes their website needed. I helped communicate the story of the rebrand and how their products foster a sense of community.
