Tech Brand
Email Copywriting
About the brand:
The Swap Club is a US-based tech brand that allows you to trade in your old phones and headphones for upgraded versions.
What I did:
As the copywriter for this agency, my role was to write monthly emails based on their content schedule that explained the swap process and highlighted the key benefits.
You might be wondering, what a tech brand is doing in my portfolio as a wellness copywriter. Well, this is just one of the many examples of other industries I’ve written for. It’s here to demonstrate the breadth and adaptability of my skills.
Topic: iPhone 12 Pro upgrade spotlight
Subject line: Upgrade your iPhone in 3…2…1…
Preview text: With the iPhone 12 Pro Swap
Topic: Swap box (the box the items are delivered in)
Subject line: What’s in your swap box?
Preview text: Something special…
Topic: Why choose us
Subject line: The Swap is in
Preview text: There’s a reason why you’ll swap with us
Topic: iPhone 12 Pro Max upgrade spotlight
Subject line: Fancy an upgrade?
Preview: Save 60% on an iPhone 12 Pro Max
Hero Image Text:
Out with the old and in with a new iPhone 12 Pro Max!
Body Text:
Swap your old iPhone for an upgraded iPhone 12 Pro Max 512GB in Pacific Blue. You can save 60% on your upgrade now - YOU DO NOT WANT TO MISS THIS!
The iPhone 12 Pro Max has a hefty 512GB, superfast 5G connectivity, an exceptional camera with an ultra-wide lens and night mode.
With a higher resolution screen in a swish Pacific Blue colour way, is this the best iPhone for you?
With Phone Swap, we’ll upgrade your old phone to a professionally renewed, certified pre-owned one.
We’ll send you the upgraded iPhone and you send us back your old device in the SAME BOX. We’ll fix it up for someone else. New to you, better for the planet. It’s that easy.
What’s not to love? Get your new iPhone Pro Max today.
Button: Upgrade Now
Footer
Topic: The new way to trade
Subject line: It’s the new way to trade-in📲
Preview: An instant upgrade to your device
Hero Image Text:
We’ve got your back
Swap your old device for a new one at The Swap Club
Body Text:
Fed up with your old iPhone or AirPods? Get a new one with our instant Swap exchange - it’s the new way to trade in your device.
Check if you’re eligible and we’ll send you either replacement AirPods or an upgraded iPhone! The best prices and the best for the planet.
You’ll receive a professionally renewed, pre-loved device straight to your door. Then we’ll repair your old device and find it a new home.
Don’t get bullied by the big phone companies into thinking you’re getting a good price on a phone that comes with a long-term, hefty monthly contract. We’ve got you covered on an affordable device.
With up to 80% off iPhones, it’s time to swap now!
Button: Swap Your Device
Footer
Topic: Site Abandonment
Subject line: We saw you checking us out 👋
Preview: Don’t leave so soon!
Hero Image Text: The perfect swap is waiting for you!
Body Text:
It’s easy to swap with us!
Simply check your eligibility and choose your swap. We’ll send you a professionally renewed device then you send your old device back to us. See, easy peasy!
Swapping is kinder on your wallet and better for the planet. Plus, our process is as easy as one, two, three!
Check the eligibility of your current device then select your swap
Receive your new device in the post
Send back your old device in the same box
Get started by checking your eligibility to Swap. Got any questions? We’re happy to help.
Button: Swap Now
