Bedding Brand
Email Copywriting
About the brand:
Based in California, Tunatutu creates bedding that is luxurious and comfortable but affordable.
What I did:
As the copywriter for this agency, my role was to write the automated email sequences for their website users including abandon baskets, browse abandonment, and customer win-back emails.
Sample of email sequences below.
Topic: Browse Abandonment
Subject Line: We saw you looking…
Preview: You’ll love what you see
Image Text: Our bedding was made for you
Body:
If you’re looking for a better night’s sleep, look no further. Our bedding is just what you need to relax into sweet dreams. Silky smooth materials designed to feel soft on the skin, keeping you cool and comfortable all night long.
Melt into a deep, restful sleep with Tunatutu by your side and wake up feeling refreshed.
We’re waiting for you, are you ready?
Button: Shop Now
Topic: Browse Abandonment
Subject Line: Checking us out? (We hope so!)
Preview: How about 10% off?
Image Text: Get the sleep you deserve with 10% off your order
Body:
We know you’ll love falling asleep with us, our duvets and comforters are the perfect sleep companions. They’ll keep you cool and comfortable all night long, and all year round. Soft materials, gentle on the skin, and temperature regulating. No more restless nights, just peaceful dreams.
Treat yourself to a better night’s sleep.
GET 10% OFF WITH THE CODE ABCD
Button: Continue shopping
Topic: Basket Amandonment
Subject Line: We’re waiting to come home with you
Preview: Don’t forget to checkout!
Image Text: We’ve saved your cart, thank us later
Body:
Did you forget to checkout? It’s not too late, we’ve saved your cart!
You’re just a few clicks away from a dreamy night's sleep with us.
Say goodbye to overheating and night sweats, it’s cool and comfortable from now on.
With our breathable fabrics, smart technology, and soft materials, you’re sure to have your best night's sleep yet.
Wake up feeling relaxed and refreshed, ready to start the day.
What are you waiting for?
Button: Return to your cart
Image Text:
Why Choose Tunatuta?
Committed to sustainability. Good for the environment and good for you.
Based in California and made with love.
Hypoallergenic materials, soft and comfortable on the skin.
