Yoga Activewear Concept brand
Email Copywriting
About the brand:
Fit You is a concept brand I created to outline the type of content I could write for an activewear brand centred around yoga. The brand values empowerment and inclusivity so more people can enhance their practice.
What I did:
I created promotional and educational content to nurture the brand’s audience and build trust. This copy shouts about the brand’s sustainable USPs and product benefits to stand out from competitors.