South Australia Resort
Social Media & Email Copywriting
About the brand:
Rawnsley Park is a resort in rural South Australia with luxury eco-villas, cabins and a caravan park. They offer driving tours, walking tours, and scenic flights around the area.
What I did:
While working at the resort on my working holiday visa, I stepped into the media coordinator role.
My main role was to manage the social media accounts for both the resort and the restaurant. I used copy that would educate and promote the experience of staying at the resort whilst appealing to the wide range of audiences they catered for.
Social Media Stats
(Organic YOY growth for Q3 2023)
Rawnsley (Resort) Facebook
Reach +21%
Visits +52%
Engagement +332%
Followers +4%
New Page Likes +12%
Woolshed (Restaurant) Facebook
Reach +114%
Visits +63%
Engagement +856%
Followers +9%
New Page Likes +181%
Rawnsley (Resort) Instagram
Reach +144%
Visits +62%
Engagement +1128%
Followers +7%
New Followers +73%
Woolshed (Restaurant) Instagram
Reach +337%
Visits +46%
Engagement +504%
Followers +17%
New Followers +163%
Newsletter email to announce new updates and some features in the press.
Subject line: We've got some exciting announcements
Preview text: See what's new at Rawnsley this summer...